Pukka Calm campaign

A few months ago we shot the assets for Pukka’s Calm campaign. This included me doing the photography on the TV commercial shoot (full crew), our two-day lifestyle shoot (art director, assistants) and my one-day ‘incidental’ shoot (me on my own). The art director on the bigger productions was Miri Katz. Here’s a selection of what we created.

And this is the TVC, which was produced by Aspect Film & Video, directed by Alice Panerai and shot by Tim Fok.

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