Mind Cymru - Time to change Wales video content

Set of ‘champion films’ as part of the Time to Change Wales campaign delivered by Clout Branding in Cardiff. The campaign is a joint initiative between Mind Cymru and Hafal aims to change public attitudes by empowering people to challenge stigma and talk more openly about mental health and specifically around men.

Clout Branding focused the campaign around a positive and proactive message – led by a series of self-questioning headlines. We set the Talking is a Lifeline campaign in familiar rural settings and told real stories of men who have experienced positive change through talking more openly. Here are their stories.

Shot on my Sony FS7 with Canon lenses. Available light only. This project also includes still photography.

Highly Commended award for Best use of Digital Marketing category in the Wales Online digital awards.